Our Story – Chosen Furniture
Updated on 09.15.2025
The Chosen Furniture website was founded with the simple goal of providing a comprehensive, all-in-one resource for everything you need to know about furnishings, both in-home and outdoor use. We strive to save you time, energy, and money while searching for the ideal product, regardless of your budget. No matter what type of furniture you’re looking for, we’ll make your shopping experience easier by selecting and carefully reviewing the best products on the market.
With this goal in mind, author Dan S. Morris began blogging about a diverse range of topics, from reviewing sleeper sofas and kitchen islands to examining the complex factors to consider when purchasing furniture in its class. With the help of his wife, Clara, a local home designer with extensive experience, and a few passionate friends, Dan manages to put information-based articles to good use for the benefit of consumers.
Since its inception, Chosen Furniture has worked to encourage everyone to buy only the best pieces of furniture, offering superior comfort at a reasonable price. In a world of wasteful and unhealthy consumerism, we advocate donating, repairing, reusing, or properly recycling old pieces of furniture.
Keeping this context always in mind, our goal is to analyze a massive range of topics across the Chosen Furniture site and blog, including but not limited to the bedroom, living, bathroom furniture, office décor, home electronics, and gadgets, collectibles, home appliances, and much more – everything that will improve and beautify your sweet home.
What Drives Us Every Day?
We have a strong passion for helping people. We aim to ensure that our readers and future customers have all the relevant and honest information they need to make the right buying decisions. As times become increasingly challenging, we aim to keep more money in our readers’ pockets and save them time by making online shopping easier, allowing them to focus on more important things.
What makes us happy? Ensuring that our readers and followers find a valuable and helpful product in their everyday lives. Okay, this is awesome, but it’s only the start! Shopping requires time and concentration, whether it’s done online or in your favorite store. You need to consider what you want or need, and then find the most suitable product to meet your requirements. You are focused on what you desire, rather than the stressors in your life. We continually strive to improve on that and are regularly adding new reviews and articles.
What We Do
We thoroughly investigate and recommend a wide variety of furnishings before compiling a curated list of recommendations from authors with solid experience in each product area we cover. If you opt to visit the retailer’s site and make a purchase, we will receive an affiliate commission on some, but not all, of the products we recommend. We don’t just disregard an article once it has been published. Our crew continually updates and maintains our existing suggestions to ensure they remain fresh, accurate, and valuable.
When it comes to the latest home items, we stay on top of the trends. Our recommended goods range from low-cost to high-end, and we aren’t tied to any one merchant or brand. We make it a point to gather suggestions from reputable businesses that provide excellent customer service so that you can enjoy a hassle-free purchasing experience.
Our Team
We are a small team (but continue to grow) of talented writers and editors scouring the retail world to find the best products for your sweet home. Our authors are experts in their industries, but they also love products and services that make your life simpler and easier.
Dan S. Morris
CHIEF CONTENT EDITOR
Dan S. Morris is a longtime furniture and design enthusiast with a passion for creating beautiful and functional arrangements, as well as a human-centered approach to home decor that integrates the needs of people. He is the Chief Content Editor and founder of Chosen Furniture. You can always rely on Dan and his team to provide faithful, client-focused information and furniture reviews, with uncompromising integrity as the hallmark of their service.
Sarah Morris
SENIOR EDITOR
Sarah Morris brings passion and expertise to home décor as Chosen Furniture’s dedicated how-to reviewer and fact checker. She adores all design styles, especially traditional, rustic, and modern. With over ten years of writing and editing experience, Sarah guides readers through diverse decor choices, covering spaces from the kitchen and living room to the outdoors and beyond.
Kate Wilson
ASSOCIATE EDITOR
Kate Wilson is a writer and editor at Chosen Furniture. She’s held a deep love for home décor and furniture forever, paired with a new-found cappuccino appreciation! Kate loves sharing her discoveries. Outside work, she enjoys music, family time, and flexing her creativity through oil painting.
Editorial Guidelines
At Chosen Furniture, we place a strong emphasis on the integrity of our content. Our editorial policy guides us in creating original, accurate, and engaging content that is free from ethical concerns or conflicts. If you come across an article that you believe needs improvement or would like to report an error, please get in touch with us by email with specific details.
Content Integrity
Our editorial and content processes are committed to quality and trustworthiness. Our team of writers, editors, fact-checkers, and illustrators meticulously researches and reviews all content on an ongoing basis to ensure it is up to date, accurate, and puts the needs of our readers first.
Each article features a byline that includes the name, a brief description, and a link to more information for each person who contributed to that content. The date indicates when the article was most recently updated with new information. Articles also have a tagline at the end to provide additional information on authorship.
Original illustrations, graphics, images, and eventual videos are internally created to produce assets that represent diverse voices, perspectives, and contexts. Periodic review by editors ensures the quality, accuracy, and integrity of these assets. These photos and videos are not edited in any way that may cause them to be false or misleading. Sometimes these assets are provided by our partners and are subject to the same process as our resources.
We will correct any errors that occur as quickly as possible and alert readers to the correction. All corrections will be identified, including details on what was changed and when it was made. The story may be changed without an editor’s note if the facts are valid, but the wording isn’t as straightforward or precise as it should be.
Our writers and editors comply with strict article sourcing standards. We rely on reputable sources, such as expert interviews, government organizations, and professional institutions. At least one reputable source backs up all data points, facts, and statements. We don’t recommend using anonymous or nameless sources, as this can undermine transparency and erode reader trust.
Product Reviews
Expectations play a significant role in the buying process. There are rational and emotional presumptions. That’s why our recommendations and product reviews are based on comprehensive research and analysis.
First, we decide on the products worth considering. Then, we pick the models and compare their key features. We pay closer attention to the positive and negative reviews from real customers. We assign scores to the chosen products based on their quality, functionality, price, and various other features, depending on the nature of the product. Once we have our list, we write in-depth reviews for each selected model. Finally, we summarize all our findings to help you choose the item that best suits your needs.
Our team typically spends between 20 and 120 hours (and in some cases, notably more) writing a full review post, which includes in-depth product descriptions, a buyer’s guide, and a frequently asked questions (FAQ) section. We are constantly striving to find the best products, the most incredible bargains, the best in their fields, the most exciting innovators, and the most tried-and-true classics to bring them to your attention. Our latest finds can be found in the Reviews and Blog sections.
When you visit our website, you’ll only see interesting, innovative, and authentic products that stimulate your imagination. We present each product with a brief description, multiple photos, specifications, and models, if available. Each curated product features a direct link to the vendor’s page, eliminating the need to search various pages for the best price. On the Deals web page, you’ll discover the finest products at discount prices available on major online furniture stores and from best furniture brands.
We may receive commissions from your purchases if you click on links within our content, but we never receive compensation or consideration for the content of our recommendations.
Write for Us
We’re always looking for experienced, qualified home and furniture writers who share our passion for honest, expert-backed advice that leaves readers feeling educated. Interested? If that’s you, please send a few examples of your published work using our form on the contact page.
Please note that we do not accept unsolicited guest-authored articles, infographics, blogs, or posts.
Our Ethics
Ethical shopping can seem nearly impossible. But it can be done with the correct information. You may be able to check every single product box when arriving at your doors, yet it’s best to avoid those brands that violate the general code of ethics and support companies that do things better in every part of their supply chain – it can make a big difference! Our guides and reviews help make ethical shopping easy and save you time researching.
On the other hand, we realize that the most expensive model with the broadest range of features is not necessarily the best on the market. Or that cheap products will save you money. In our buyer’s guides, we strive to strike a balance by recommending products that we would buy for our family and friends, as well as the ones we would choose for ourselves. You can choose the one that suits you best in each of our posts.
We take pride in following rigorous standards and ethics. Our recommendations are based entirely on the findings and opinions of our editorial team. We are members of the Amazon Associates Program, as well as a few other affiliate programs, and earn money to develop this product review site. Our income doesn’t depend on specific products you buy from affiliate links found in our articles. We all have part-time or full-time jobs in other businesses (doing well, thank you), and this is why we are free to choose the full product range available on the market to review, with nothing affecting our decision.
Have Any Questions Left?
You could spend the next hours bingeing on our content – and hey, we think that would be well worth your time. However, we recommend directing you to the specific sections of our website that will help you find what you need more easily. When you obtain the exact correct information, you can immediately begin to leverage the game in your favor. And that will get you the product(s) you want!
We’re committed to providing high-quality, unbiased information to our readers, enabling you to make informed decisions for yourself. Do you have something you’d like us to review? Please don’t hesitate to contact us, and we’ll do our best to assist you.
