Our Story – Chosen Furniture
Updated on 08.10.2026
Chosen Furniture was founded to give people a single, reliable resource for furnishing a home — indoors and out — without wasting time, money, or trust on guesswork.
We select and review furniture across every budget, and we tell you plainly when a rating comes from firsthand use versus research, so you always know what you’re relying on.
Dan S. Morris started the site by writing hands-on reviews of sleeper sofas, kitchen islands, and the practical trade-offs buyers actually weigh — the kind of detail that gets lost in manufacturer marketing copy.
The team has since grown to include a senior editor and an associate editor, each covering distinct categories they specialize in rather than writing generically across everything.
We currently cover living room, bedroom, kitchen, and outdoor furniture, along with seasonal decor and style guides. Just to name only a few – don’t forget to check our decor blog.
What Drives Us Every Day
We want readers to spend less time second-guessing a purchase and more time actually living in the space they’re furnishing. Concretely, that means three things: we disclose whether a recommendation is based on firsthand testing or research, we update guides on a set schedule rather than letting them go stale, and we don’t let affiliate commission influence a rating — the same commission rate applies whether a product scores a 3 or a 5.
We measure whether we’re succeeding the same way you’d expect: fewer returns, fewer regretted purchases, and readers coming back because a guide held up after the furniture actually arrived.
What We Do
We research and recommend furniture across every budget tier, and we don’t limit ourselves to one retailer or brand. Every review is updated after publication rather than left as-is — if a brand changes materials, discontinues a line, or a documented pattern shows up in customer reviews, we revise the guide, not just the newest post.
If you buy through a link in our content, we may earn an affiliate commission on some, but not all, of the products we recommend. This is disclosed on every relevant page, and it never changes which products we recommend or how we score them.
Our Team
We’re a small team of writers and editors, each responsible for the categories they know best rather than writing generically across the whole site.
Dan S. Morris
CHIEF CONTENT EDITOR
Dan S. Morris is the Founder and Chief Content Editor of Chosen Furniture. With 20 years of experience as a home decor consultant, he specializes in furniture selection, space-conscious layouts, and practical interior solutions. His approach to furniture guidance comes from years of helping people choose pieces that work not just in a showroom, but in real homes and everyday life. At Chosen Furniture, Dan oversees the site’s editorial direction and brings that practical perspective to furniture reviews, buying guides, and design advice. Outside of work, he enjoys restoring vintage furniture and discovering the stories behind older pieces.
Sarah Morris
SENIOR EDITOR
Sarah Morris is Senior Editor at Chosen Furniture, where she focuses on how-to content, fact checking, and making complex furnishing decisions easier to understand. With 12 years of writing and editing experience, she covers traditional, rustic, and modern design, with a particular interest in kitchens, living rooms, and outdoor spaces. Sarah is known for taking a close look at the details that can make or break a furniture purchase, from materials and dimensions to everyday functionality. When she’s away from her desk, she enjoys gardening and experimenting with new ways to make outdoor spaces feel as comfortable as indoor rooms.
Kate Wilson
ASSOCIATE WRITER & EDITOR
Kate Wilson is an Associate Writer & Editor at Chosen Furniture, specializing in budget furnishing, outdoor decor, and seasonal trends. With 6 years of experience, she helps readers furnish real homes on real budgets, favoring practical, checkable choices over trend-chasing. Every piece she covers is either firsthand-tested or research-verified against manufacturer specs and customer review data, disclosed article by article, never just her opinion. Kate also brings a creative eye to her writing, drawing on her love of oil painting. Outside work, she spends time with family and works on new pieces.
Editorial Guidelines
Our editorial policy governs how we create original, accurate content free of conflicts of interest. If an article needs a correction, email us with specifics and we’ll fix it – see Have Any Questions Left below.
Content Integrity
Every article carries a byline naming who wrote or edited it, a short credential line, and a link to that person’s full bio. Each article also shows the date it was last updated with new information.
Photography and illustrations on the site are a mix of original images we’ve taken of pieces we own and sourced product imagery from manufacturers and retailers — captioned accordingly, not presented as our own testing when it isn’t.
We correct errors as soon as we’re aware of them and note what changed and when. Minor wording clarifications that don’t change the facts may be updated without a formal correction note.
Every data point or claim in our content is backed by at least one identifiable source – expert interviews, manufacturer documentation, or verified customer review data. We don’t rely on anonymous or unnamed sources.
Product Reviews
Our review process has four steps: we decide which products are worth considering, compare their key features and specs, weigh verified positive and negative customer reviews, and score each one on quality, functionality, price, and other criteria relevant to that product category. From there we write the full review, buyer’s guide, and FAQ.
A full review post typically takes our team between 20 and 120 hours, depending on the product category and how much verified review and spec data is available.
We may earn a commission if you buy through a link in our content — we never receive compensation for what we choose to recommend or how we score it.
Write for Us
We’re open to experienced furniture and home writers who share our approach to honest, checkable recommendations. Send a few samples of your published work through our contact page. We don’t accept unsolicited guest posts, infographics, or full articles without an initial pitch.
Our Ethics
We recommend products we’d genuinely buy for our own homes, families, or clients; not necessarily the most expensive or feature-heavy option, since neither reliably means “best.” Where it’s relevant, we favor brands with better supply-chain practices, and we call out real trade-offs rather than glossing over them.
We’re part of the Amazon Associates Program and a few other affiliate programs, and this funds the site. Our team also holds other jobs outside Chosen Furniture, which is part of why affiliate income doesn’t drive which products we choose to review or how we score them.
We also believe good furniture should last — we’d rather point you toward a piece worth keeping than a trend worth replacing next year, and we encourage donating, repairing, or recycling furniture you’re done with instead of sending it to a landfill.
Have Any Questions Left?
We’re committed to giving you accurate, unbiased information so you can make your own call. If there’s a product you’d like us to review, or something on the site that needs a correction, reach out and we’ll take a look.
