In 2009, Dr. Robert Wang began meditating on the idea of building a smart multicooker, marrying his love for cuisine and computer algorithms. Along with two friends and no outside investment, the trio announced their creation in 2010: a remarkable new device that combined pressure cooking and slow cooking with the versatility of the rice cookers of their childhood: the Instant Pot. By 2012, the Instant Pot Lux was the most advanced pressure cooker available on the market. It quickly became the best-seller in its category on Amazon. The brand now spans dozens of models, with new functions and uses constantly in development. The Instant Pot simplifies the joys of home cooking, promotes healthy lifestyles, and gives you more time to relish great meals with the people you love.